Is it ultra-processed?
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Is Kellogg's Nutri-Grain Choc Chip Breakfast Bakes 6 x imp ultra-processed?

6 x 45 g Brownies Sold in the United Kingdom and France

Pack of Kellogg's Nutri-Grain Choc Chip Breakfast Bakes 6 x imp

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 34 ingredients
  • 10 additives

Less processed brownies

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cereals 32% (Wheat Flour, Whole Rolled Oats), Glucose-Fructose Syrup, Chocolate Chips Mass, Sugar, Fat Reduced Cocoa Powder, Soy Lecithin, Apple Puree, Sunflower Oil, Sugar, Skimmed Milk Powder, e475, e472e, So Lecithin, Modified Starch, Sodium Hydrogen Carbonate, Salt, Flavourings, Malic Acid, Partially Inverted Sugar yrup, Guar Gum, Barley Malt Extract, Ascorbic Acid, Niacin, Iron, vitamins, vitamin B6, Riboflavin, vitamin B2, Thiamin (Ê1), Folic Acid, Vitamin B12

Additives: E14XX Modified Starch , E296 Malic acid , E300 Ascorbic acid , E322 Lecithins , E322i Lecithin , E412 Guar gum , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids , E475 Polyglycerol esters of fatty acids , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

Cereals(32%)(Wheat Flour, Whole Rolled Oats), Glucose-Fructose Syrup, Chocolate Chips Mass, Sugar, Fat Reduced Cocoa Powder, Emulsifier{Soy Lecithin}), Apple Puree, Sunflower Oil, Sugar, Skimmed Milk Powder, Emulsifiers(E475, E472e, So Lecithin), Modified Starch, Raising Agent(Sodium Hydrogen Carbonate), Salt, Flavourings, Malic Acid, Partially Inverted Sugar yrup, Stabiliser(Guar Gum), Barley Malt Extract, Antioxidant(Ascorbic Acid), Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin(Ê1), Folic Acid, Vitamin B12. For allergens see ingredients highlighted in bold.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E14xx Modified Starch Modified starches (E1400 to E1452) are starches treated physically, with enzymes or chemically so that they thicken and hold up to heating, freezing or acidity better than ordinary starch.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
  • E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • E475 Polyglycerol esters of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
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  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 29 brownies

From least to most processed, this one ranks 23rd. 93% of the brownies here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 29 brownies, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5050083344756, last edited 13 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.