Is Keep It Cleaner Plant based protien powder ultra-processed?

Protein powders Sold in Australia

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Sweetener
E960 Steviol glycosides
E968 Erythritol

5 ingredients
2 additives
Nutri-Score A

Less processed protein powders

Soy Protein Mince H&B 1 ingredient · no additives NOVA group 1
Almond Protein Powder Bob's Red Mill 1 ingredient · no additives NOVA group 1
Hemp Protein Powder Manitoba Harvest 1 ingredient · no additives NOVA group 1
Simple Plant Protein Powder Chocolate Peanut Butter Cup Orgain 6 ingredients · no additives NOVA group 1

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Pumpkin Seed Protein 72%, Erythritol (ultra-processing marker), Natural Flavours (ultra-processing marker), Natural Sweetener (ultra-processing marker) (Steviol Glycosides (ultra-processing marker))

Additives: E960 Steviol glycosides , E968 Erythritol

As written on the pack

Pumpkin Seed Protein (72%), Erythritol, Natural Flavours, Natural Sweetener (Steviol Glycosides).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E960 Steviol glycosides Steviol glycosides are sweet compounds extracted and purified from the leaves of the stevia plant.
E968 Erythritol Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.

How the NOVA groups work

Among 149 protein powders

From least to most processed, this one ranks 40th. 95% of the protein powders here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 149 protein powders, least processed first

About this information

Data from this product on Open Food Facts (barcode 9352357002062, last edited 30 November 2024), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.