Is Irwin's Potato breads ultra-processed?

Rostis Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

E450 Diphosphates

11 ingredients
3 additives
Nutri-Score C

Less processed rostis

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Potato 90%, Wheat Flour (Wheat Flour, Calcium Carbonate, Iron Niacin, Thiamin), Rapeseed Oil, Salt (processing marker), Calcium Propionate, Potassium Sorbate (processing marker), Diphosphates (ultra-processing marker)

Additives: E202 Potassium sorbate , E282 Calcium propionate , E450 Diphosphates

As written on the pack

Reconstituted Dried Potato Flakes (90%), Wheat Flour (Wheat Flour, Calcium Carbonate, Iron Niacin, Thiamin), Rapeseed Oil, Salt, Preservatives (Calcium Propionate, Potassium Sorbate), Diphosphates

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 9 rostis

From least to most processed, this one ranks 4th. 67% of the rostis here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 9 rostis, least processed first

About this information

Data from this product on Open Food Facts (barcode 5013427015620, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.