Is it ultra-processed?
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Is Goodfellas Deep Pepperoni Pizza 411g ultra-processed?

411g Frozen pizzas Sold in the United Kingdom and Ireland

Pack of Goodfellas Deep Pepperoni Pizza 411g

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 52 ingredients
  • 5 additives
  • Nutri-Score C

Less processed frozen pizzas

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

WHEAT Flour, Water, Mozzarella Cheese, Pepperoni 8% (Pork, Pork Fat, Salt, Dextrose, Antioxidants (Sodium Ascorbate), Extracts of Rosemary, Paprika, Paprika Extract, Coriander, Garlic, Pepper Extract, Smoke Flavouring, Oregano, Preservative (Sodium Nitrite)), Vegetable Mix 6% (Red Peppers, Green Peppers), Tomato Puree, Rapeseed Oil, Yeast, Palm Oil, Cornflour, Sugar, Salt, Dextrose, Garlic Oil (Rapeseed Oil, Garlic Puree, Palm Oil, Salt, Parsley), Rice Flour, Paprika, Yeast Extract, Onion, Cayenne Pepper, White Pepper, Black Pepper, Garlic, Ginger, Oregano, Paprika Extract, Black Pepper Extract, Basil, Flour Treatment Agent (Ascorbic Acid)

Additives: E160c Paprika extract , E250 Sodium nitrite , E300 Ascorbic acid , E301 Sodium ascorbate , E392 Extracts of rosemary

As written on the pack

WHEAT Flour, Water, Mozzarella Cheese (MILK) (15%), Pepperoni (8%) (Pork, Pork Fat, Salt, Dextrose, Antioxidants: Sodium Ascorbate, Extracts of Rosemary; Paprika, Paprika Extract, Coriander, Garlic, Pepper Extract, Smoke Flavouring, Oregano, Preservative: Sodium Nitrite), Vegetable Mix (6%) (Red Peppers, Green Peppers), Tomato Puree, Rapeseed Oil, Yeast, Palm Oil, Cornflour, Sugar, Salt, Dextrose, Garlic Oil (Rapeseed Oil, Garlic Puree, Palm Oil, Salt, Parsley), Rice Flour, Paprika, Yeast Extract, Onion Powder, Cayenne Pepper, White Pepper, Black Pepper, Garlic Powder, Ginger, Oregano, Paprika Extract, Black Pepper Extract, Basil, Flour Treatment Agent: Ascorbic Acid.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E250 Sodium nitrite Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Meals Products in the category "Meals" are at least group 3.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Cheese Cheese is milk preserved with salt, cultures and rennet.

How the NOVA groups work

Among 191 frozen pizzas

From least to most processed, this one ranks 145th. 84% of the frozen pizzas here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 191 frozen pizzas, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5391527000198, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.