Is Golden Wonder Animal adventures ultra-processed?

Crisps made from reconstituted potato Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Colour
Flavouring
Maltodextrin
Modified starch
E160c Paprika extract

18 ingredients
2 additives
Nutri-Score D

Less processed crisps made from reconstituted potato

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Vegetable Oils (processing marker) (Rapeseed, Sunflower), Potato, Tapioca Starch (processing marker), Modified Potato Starch (ultra-processing marker), Original Flavour (Maltodextrin (ultra-processing marker), Salt (processing marker), Yeast Extract, Flavouring (ultra-processing marker)), Sugar (processing marker), Acid (Citric Acid), Colour (ultra-processing marker) (Paprika Extract (ultra-processing marker), nutrition advice), Typical Values Energy Per 100g | Per 18.9g 1% adult RI Pack per 18.99 Pack 2226kJ

Additives: E160c Paprika extract , E330 Citric acid

As written on the pack

Vegetable Oils (Rapeseed; Sunflower) in varying proportions, Dried Potato, Tapioca Starch, Modified Potato Starch, Original Flavour [Maltodextrin, Salt, Yeast Extract, Flavouring], Sugar, Acid: Citric Acid; Colour: Paprika Extract. NUTRITION ADVICE: Typical Values Energy Per 100g | Per 18.9g 1% adult RI Pack per 18.99 Pack 2226kJ

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.

5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salty snacks Products in the category "Salty snacks" are at least group 3.
Salt Salt, added for taste and preservation.
Starch Starch extracted from cereals or potatoes, used to thicken.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 19 crisps made from reconstituted potato

From least to most processed, this one ranks 9th. 89% of the crisps made from reconstituted potato here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 19 crisps made from reconstituted potato, least processed first

About this information

Data from this product on Open Food Facts (barcode 5010052111376, last edited 24 February 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.