Is it ultra-processed?
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Is Fruit Bowl Strawberry Flakes ultra-processed?

18 g Confectioneries Sold in the United Kingdom and France

Pack of Fruit Bowl Strawberry Flakes

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 8 ingredients
  • 1 additive
  • Nutri-Score C

Less processed confectioneries

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

apple puree, fruit juice (apple, elderberry), strawberry puree, wheat fibre gelling agent (pectin), natural flavouring

Additives: E440 Pectins

As written on the pack

Concentrated apple puree, concentrated fruit juice (apple, elderberry). strawberry puree, gluten free wheat fibre gelling agent (pectin), natural flavouring

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 1,732 confectioneries

From least to most processed, this one ranks 344th. 90% of the confectioneries here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,732 confectioneries, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060011816118, last edited 12 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.