Is it ultra-processed?
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Is Flapjax FLAPJACK Plain & Delicious ultra-processed?

120 g Cereal bars Sold in the United Kingdom and France

Pack of Flapjax FLAPJACK Plain & Delicious

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 12 ingredients
  • 4 additives
  • Nutri-Score D

Less processed cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

oats 51%, Margarine (Vegetable Oil (Palm, Rapeseed), Water, Salt, Polyglycerol Esters of Fatty Acids e475, Curcumin e100, Annatto Bixin e160bi, Flavouring), Partially Inverted Sugar Syrup Cane Molasses Glucose Syrup Sugar

Additives: E100 Curcumin , E160b Annatto , E160bi Annatto bixin , E475 Polyglycerol esters of fatty acids

Also detected, but not matched to one ingredient: E100 Curcumin, E160b Annatto, E475 Polyglycerol esters of fatty acids.

As written on the pack

OATS (51%) Margarine (Vegetable Oil (Palm; Rapeseed); Water; Salt; Emulsifier (Polyglycerol Esters of Fatty Acids E475); Colours (Curcumin E100; Annatto Bixin E160b (i)); Flavouring) Partially Inverted Sugar Syrup Cane Molasses Glucose Syrup Sugar

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E475 Polyglycerol esters of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 487 cereal bars

From least to most processed, this one ranks 274th. 91% of the cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 487 cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060006203411, last edited 15 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.