Is Emily Rainbow roots veg crisps ultra-processed?

100g Crisps Sold in the United Kingdom and France

It's processed, but not ultra-processed

Whole foods combined with:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

Root vegetables (sweet potato, carrot, beetroot), rice bran oil (processing marker), sea salt (processing marker)

As written on the pack

Root vegetables (sweet potato, carrot and beetroot) (72.3%), rice bran oil, sea salt.

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

Open Food Facts puts every product in this category in at least this group.

From least to most processed, this one ranks 320th. 64% of the crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 5060379650119, last edited 15 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.