Is Deluxe Madagascan Vanilla Yogurt ultra-processed?

150 g Cow milk yogurts Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Thickener
Modified starch
E440 Pectins

15 ingredients
2 additives
Nutri-Score C

Less processed cow milk yogurts

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Yogurt 65%, Cream 17%, Sugar (processing marker) 10.3%, Water, Modified Maize Starch (ultra-processing marker), Natural Flavouring (ultra-processing marker), Bourbon Vanilla Extract, Concentrated Carrot Juice, Thickener (ultra-processing marker) (Pectins (ultra-processing marker)), Exhausted Vanilla e intake Bean Powder, Acidity Regulator (Citric Acid), Storage Instructions (Keep refrigerated)

Additives: E330 Citric acid , E440 Pectins

As written on the pack

65% Yogurt (Milk), 17% Cream (Milk), 10.3% Sugar, Water, Modified Maize Starch, Natural Flavouring, Bourbon Vanilla Extract, Concentrated Carrot Juice, Thickener: Pectins; Exhausted Vanilla e intake Bean Powder, Acidity Regulator: Citric Acid. Allergy Advice: For allergens, see ingredients in bold. Storage Instructions: Keep refrigerated.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.
Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Starch Starch extracted from cereals or potatoes, used to thicken.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 127 cow milk yogurts

From least to most processed, this one ranks 110th. 57% of the cow milk yogurts here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 127 cow milk yogurts, least processed first

About this information

Data from this product on Open Food Facts (barcode 4056489011279, last edited 27 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.