Is Deluxe abrerdeen angus beef & suffolk ale ultra-processed?

Flavoured potato crisps Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

23 ingredients
2 additives
Nutri-Score D

Less processed flavoured potato crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Potatoes 62%, Vegetable Oils in Varying Proportions (processing marker) (Sunflower, Rapeseed), Aberdeen Angus Beef and Suffolk Ale Flavour Seasoning 7% (Rice Flour, Dried Onion, Salt (processing marker), Sugar (processing marker), Yeast, Natural Flavouring (ultra-processing marker), Yeast (Barley), Acid (Citric Acid), Onion, Rosemary Extract, Aberdeen Angus Beef Extract, Dried Southwold Ale (Barley, Wheat)), Allergy Advice Bergens, including Cereals containing Gluten

Additives: E330 Citric acid , E392 Extracts of rosemary

As written on the pack

62% Potatoes, Vegetable Oils in Varying Proportions (Sunflower, Rapeseed), 7% Aberdeen Angus Beef and Suffolk Ale Flavour Seasoning (Rice Flour, Dried Onion, Salt, Sugar, Dried Yeast Extract, Natural Flavouring, Dried Yeast (Barley), Acid: Citric Acid; Onion Juice Concentrate, Rosemary Extract, Aberdeen Angus Beef Extract, Dried Southwold Ale (Barley, Wheat)). Allergy Advice Bergens, including Cereals containing Gluten, see ingredients in bold.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salty snacks Products in the category "Salty snacks" are at least group 3.
Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 191 flavoured potato crisps

From least to most processed, this one ranks 35th. 95% of the flavoured potato crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 191 flavoured potato crisps, least processed first

About this information

Data from this product on Open Food Facts (barcode 20913915, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.