Is it ultra-processed?
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Is Crunchmaster Avocado Toast ultra-processed?

3.54 oz Rice crackers Sold in the United States

Pack of Crunchmaster Avocado Toast

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 40 ingredients
  • 1 additive
  • Nutri-Score D

Less processed rice crackers

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

rice flour, potato starch, avocado salt, pepper seasoning, sea salt, tapioca maltodextrin, cane sugar, tapioca starch, avocado (avocado, maltodextrin, modified potato starch, citric acid, ascorbic acid (to preserve freshness), tocopherols (to preserve freshness)), black pepper, onion, garlic, yeast extract, natural flavors, white pepper, avocado oil, avocado (avocado, maltodextrin, modified potato starch, citric acid, ascorbic acid (to preserve freshness), tocopherols (to preserve freshness)), spinach powder, cried onion, rolled oats, sesame seeds, flax seeds, natural flavor, millet

Additives: E330 Citric acid

As written on the pack

rice flour, potato starch, avocado salt , pepper seasoning (sea salt, tapioca maltodextrin, cane sugar, tapioca starch, avocado powder (avocado, maltodextrin, modified potato starch, citric acid, ascorbic acid (to preserve freshness), tocopherols (to preserve freshness)), black pepper, onion powder, garlic powder, yeast extract, natural flavors, white pepper, avocado oil, avocado powder (avocado, maltodextrin, modified potato starch, citric acid, ascorbic acid (to preserve freshness), tocopherols (to preserve freshness)), spinach powder, cried onion, rolled oats, sesame seeds, flax seeds, natural flavor, millet,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 28 rice crackers

From least to most processed, this one ranks 16th. 75% of the rice crackers here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 28 rice crackers, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0879890002421, last edited 8 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.