Is it ultra-processed?
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Is Crownfield Cocoa & Vanilla Protein Oat Bites ultra-processed?

4 x 30 g Cereal bars Sold in the United Kingdom

Pack of Crownfield Cocoa & Vanilla Protein Oat Bites

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 17 ingredients
  • 1 additive
  • Nutri-Score D

Less processed cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Scottish Oats 34%, Vegetable Margarine (Vegetable Oil (Palm Vegetable Oil, Rapeseed Vegetable Oil), Salt, Flavourings), Isolated Soya Protein, Soft Light Brown Sugar, Chicory Root Fibre, Partially Inverted Refiners Syrup, Linseeds 4%, Sunflower Seeds 4%, Cocoa Powder 3%, Natural Flavourings, Thickener (Xanthan Gum)

Additives: E415 Xanthan gum

As written on the pack

34% Wholegrain Scottish Oats, Vegetable Margarine (Vegetable Oil [Palm, Rapeseed], Salt, Flavourings), Isolated Soya Protein, Soft Light Brown Sugar, Chicory Root Fibre, Partially Inverted Refiners Syrup, 4% Linseeds, 4% Sunflower Seeds, 3% Cocoa Powder, Natural Flavourings, Thickener: Xanthan Gum.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 488 cereal bars

From least to most processed, this one ranks 288th. 91% of the cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 488 cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4056489335481, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.