Is it ultra-processed?
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Is Burts maple pigs in blankets ultra-processed?

40g Crisps Sold in the United Kingdom

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 20 ingredients
  • 2 additives
  • Nutri-Score D

Less processed crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Potatoes, Rapeseed Oil, Rice Flour, Sugar, Salt, Yeast Extract Powder, Natural Flavourings, Onion, Sugar, Sage, Garlic, Acidity Regulator (Citric acid), Mace, White Pepper, Nutmeg, Black Pepper, Paprika Extract, Maple Sugar, British Pork

Additives: E160c Paprika extract , E330 Citric acid

As written on the pack

Potatoes, Rapeseed Oil, Rice Flour, Sugar, Salt, Yeast Extract Powder, Natural Flavourings, Onion Powder, Oak Smoked Sugar, Sage, Garlic Powder, Acidity Regulator (Citric acid), Mace, White Pepper, Nutmeg, Black Pepper, Paprika Extract, Maple Sugar, Dried British Pork.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,471 crisps

From least to most processed, this one ranks 827th. 64% of the crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,471 crisps, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5034709007041, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.