Is Bubs ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 51 ingredients
- 5 additives
Less processed infant formulas
Ingredients
Ultra-processing Processing
Lactose (ultra-processing marker), Goat Milk, Goat Whey Protein Concentrate, Vegetable Oil Blend (processing marker) (Palm Olein, High Oleic Sunflower Oil, Canola Oil, Sunflower Oil, Coconut Oil), Galacto-Oligosaccharide (GOS), less than 2% of (Antioxidants, α-Tocopherol), Ascorbyl Palmitate, Biotin, Schizochytrium sp, Oil, M, alpina Oil, Calcium Carbonate, Calcium Pantothenate, Calcium Phosphate, Choline Bitartrate, Cholecalciferol, Copper Sulfate, Cyanocobalamin, d-Alpha Tocopheryl Acetate, Folic Acid, Ferrous Sulfate, Inositol, L-Carnitine, Magnesium Sulfate, Manganese Sulfate, Niacinamide, Phytonadione, Potassium Chloride, Potassium Iodide (processing marker), Potassium Phosphate, Pyridoxine Hydrochloride, Riboflavin, Sodium Ascorbate, Sodium Citrate, Sodium Selenite, Soy Lecithin (ultra-processing marker), Taurine, Thiamine Hydrochloride, Vitamin A Acetate, Zinc Sulfate, Contains goat milk, soy
Additives: E304 Fatty acid esters of ascorbic acid , E304i Ascorbyl palmitate , E306 Tocopherol-rich extract , E322 Lecithins , E322i Lecithin
As written on the pack
Lactose, Goat Whole Milk Solids, Goat Whey Protein Concentrate, Vegetable Oil Blend (Palm Olein, High Oleic Sunflower Oil, Canola Oil, Sunflower Oil, Coconut Oil), Galacto-Oligosaccharide (GOS), less than 2% of: Antioxidants (α-Tocopherol, Ascorbyl Palmitate), Biotin, Schizochytrium sp. Oil, M. alpina Oil, Calcium Carbonate, Calcium Pantothenate, Calcium Phosphate, Choline Bitartrate, Cholecalciferol, Copper Sulfate, Cyanocobalamin, d-Alpha Tocopheryl Acetate, Folic Acid, Ferrous Sulfate, Inositol, L-Carnitine, Magnesium Sulfate, Manganese Sulfate, Niacinamide, Phytonadione, Potassium Chloride, Potassium Iodide, Potassium Phosphate, Pyridoxine Hydrochloride, Riboflavin, Sodium Ascorbate, Sodium Citrate, Sodium Selenite, Soy Lecithin, Taurine, Thiamine Hydrochloride, Vitamin A Acetate, Zinc Sulfate. Contains goat milk and soy
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Lactose Lactose is milk sugar, crystallised industrially from whey, a by-product of cheese making.
3 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- Baby milks Products in the category "Baby milks" are at least group 3.
- Salt Salt, added for taste and preservation.
- Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
Among 14 infant formulas
From least to most processed, this one ranks 5th. 86% of the infant formulas here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 0860006764562, last edited 16 April 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- General information, not medical or dietary advice. Check the pack if you have an allergy.