Is Britannia Pure magic vanilla creme ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- Colour
- Emulsifier
- Flavouring
- Hydrogenated fat
- Invert sugar
- E150d Sulphite ammonia caramel
- and 1 more
- 24 ingredients
- 5 additives
- Nutri-Score E
Less processed biscuits
-
Whole wheat cereal with added vitamins and iron. 12 Biscuits
Weetabix
10 ingredients · no additives
NOVA group
3
-
Fruit & Seed Oatcakes
Nairn's
9 ingredients · 2 additives
NOVA group
3
-
Shortbread Fingers
Walker’s
9 ingredients · no additives
NOVA group
3
-
Cheese Oatcakes
Nairn's
5 ingredients · 2 additives
NOVA group
3
Ingredients
Ultra-processing Processing
refined wheat flour (maida), sugar (processing marker), refined palm oil, hydrogenated vegetable fat (ultra-processing marker), cocoa solids 3%, colours (ultra-processing marker) (150d, 124 and 133), invert sugar syrup (ultra-processing marker), milk 0.6%, edible maize starch (processing marker), raising agents, 500, 503, 341 (1), iodised salt (processing marker), artificial (vanilla), flavouring substances (ultra-processing marker), emulsifier (ultra-processing marker), 322 (Numbers in brackets as per International Numbering System)
Additives: E150d Sulphite ammonia caramel , E322 Lecithins , E341 Calcium phosphates , E500 Sodium carbonates , E503 Ammonium carbonates
As written on the pack
REFINED WHEAT FLOUR (MAIDA), SUGAR, REFINED PALM OIL & HYDROGENATED VEGETABLE FAT, COCOA SOLIDS (3%), COLOURS (150d, 124 & 133) INVERT SUGAR SYRUP, MILK SOLIDS (0.6%), EDIBLE MAIZE STARCH, RAISING AGENTS [500(), 503(il) & 341(1)), IODISED SALT, ARTIFICIAL (VANILLA) FLAVOURING SUBSTANCES AND EMULSIFIER (322() (Numbers in brackets as per International Numbering System) CONTAINS WHEAT, MILK AND SOYA.
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E150d Sulphite ammonia caramel Sulphite ammonia caramel is the dark brown colour in colas and many sauces, made by heating sugars with sulphite and ammonia compounds.
- E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
- Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
- Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Hydrogenated fat An ingredient mostly produced industrially and rarely used in home kitchens.
- Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
5 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- Salt Salt, added for taste and preservation.
- Starch Starch extracted from cereals or potatoes, used to thicken.
- Sugar Sugar refined from sugar cane or beet.
- Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
- Sweet snacks Products in the category "Sweet snacks" are at least group 3.
Among 1,514 biscuits
From least to most processed, this one ranks 1252nd. 83% of the biscuits here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 8901063140066, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.