Is it ultra-processed?
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Is Britannia Industries Ltd Vita Marie Gold ultra-processed?

150 g Biscuits Sold in the United States and India

Pack of Britannia Industries Ltd Vita Marie Gold

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 24 ingredients
  • 3 additives

Less processed biscuits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

refined wheat flour (maida), sugar, refined palm oil, milk products (whey powder, sweetened condensed partly skimmed (MILK and EDIBLE LACTOSE, invert sugar syrup, raising agents, 503), 500), 100ised salt, emulsifiers, 471&3 artificial (milk, butter, vanilla), flavouring substances, vitamins, dough conditioner (223), minerals (Numbers in brackets as per International Numbering System)

Additives: E223 Sodium metabisulphite , E500 Sodium carbonates , E503 Ammonium carbonates

As written on the pack

REFINED WHEAT FLOUR (MAIDA) (66%), SUGAR, REFINED PALM OIL, MILK PRODUCTS (WHEY POWDER, SWEETENED CONDENSED PARTLY SKIMMED (MILK & EDIBLE LACTOSE], INVERT SUGAR SYRUP, RAISING AGENTS [503) & 500)], 100ISED SALT, EMULSIFIERS [471&3 ARTIFICIAL (MILK, BUTTER & VANILLA) FLAVOURING SUBSTANCES, VITAMINS, DOUGH CONDITIONER (223) AND MINERALS (Numbers in brackets as per International Numbering System) CONTAINS WHEAT, MILK, SOY AND SULPHITE

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Lactose Lactose is milk sugar, crystallised industrially from whey, a by-product of cheese making.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Butter Butter, the fat churned from cream.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 1,514 biscuits

From least to most processed, this one ranks 955th. 83% of the biscuits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,514 biscuits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 8901063014145, last edited 24 November 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.