Is Birds Eye the original 10 potato waffles ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 8 ingredients
- 1 additive
- Nutri-Score C
Ingredients
Ultra-processing Processing
Potato 88%, Rapeseed oil, Potato, Potato starch (processing marker), Salt (processing marker), Stabiliser, Hydroxypropyl methylcellulose (ultra-processing marker), White pepper
Additives: E464 Hydroxypropyl methyl cellulose
As written on the pack
Potato, 88%, Rapeseed oil, Potato granules, Potato starch, Salt, Stabiliser, Hydroxypropyl methylcellulose, White pepper
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E464 Hydroxypropyl methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
3 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 5000116107810, last edited 20 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.