Is it ultra-processed?
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Is Birds Eye 18 Potato Waffles ultra-processed?

1020 g Waffles Sold in the United Kingdom and Ireland

Pack of Birds Eye 18 Potato Waffles

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 8 ingredients
  • 1 additive
  • Nutri-Score C

Less processed waffles

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Potato 88%, Rapeseed Oil, Potato, Potato Starch, Salt, Stabiliser (Hydroxypropyl Methylcellulose), White Pepper

Additives: E464 Hydroxypropyl methyl cellulose

As written on the pack

Potato 88%, Rapeseed Oil, Potato Granules, Potato Starch, Salt, Stabiliser (Hydroxypropyl Methylcellulose), White Pepper

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E464 Hydroxypropyl methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 38 waffles

From least to most processed, this one ranks 3rd. 95% of the waffles here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 38 waffles, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000116107827, last edited 7 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.