Is it ultra-processed?
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Is Betty Crocker fruit roll ups Imp ultra-processed?

Candies Sold in the United States

Pack of Betty Crocker fruit roll ups Imp

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 17 ingredients
  • 5 additives

Less processed candies

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Corn Syrup, Sugar, Pear Pune, Maltodextrin, Palm and Palm Kernel Oil, Contains 2% and less of (Citric Acid), Soum Citrate Managerides Fruit Pectin, Malic Acid, Vitamin C (ascorbic acid), Natural Flavor, Color (red 40, yellows 5, 6, blue 1)

Additives: E129 Allura red , E133 Brilliant blue FCF , E296 Malic acid , E330 Citric acid , E440 Pectins

Also detected, but not matched to one ingredient: E440 Pectins.

As written on the pack

Corn Syrup, Sugar, Pear Pune, Maltodextrin, Palm and/or Palm Kernel Oil. Contains 2% or less of: Citric Acid, Soum Citrate Managerides Fruit Pectin, Malic Acid, Vitamin C (ascorbic acid), Natural Flavor, Color (red 40, yellows 5 & 6, blue 1).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E129 Allura red Allura red AC is a synthetic red azo dye (FD&C Red No. 40 in the US).
  • E133 Brilliant blue FCF Brilliant blue FCF is a synthetic blue dye, listed in the US as FD&C Blue No. 1.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Candies Products in the category "Candies" are at least group 3.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 486 candies

From least to most processed, this one ranks 207th. 96% of the candies here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 486 candies, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0016000502963, last edited 13 September 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.