Is it ultra-processed?
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Is Bai Brasilia blueberry antioxidant beverage, brasilia blueberry ultra-processed?

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Pack of Bai Brasilia blueberry antioxidant beverage, brasilia blueberry

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 19 ingredients
  • 5 additives
  • Nutri-Score C

Ingredients

Ultra-processing Processing signs are highlighted

filtered water, bai proprietary sweetener blend (erythritol, stevia leaf extract), juice (blueberry, blackberry, strawberry), natural flavors, malic acid, fruit, vegetable juice (for color), coffeefruit extract, white tea, citric acid, vitamin c (ascorbic acid), sodium citrate

Additives: E296 Malic acid , E330 Citric acid , E331 Sodium citrates , E960 Steviol glycosides , E968 Erythritol

As written on the pack

filtered water, bai proprietary sweetener blend (erythritol, stevia leaf extract), juice concentrates (blueberry, blackberry, strawberry), natural flavors, malic acid, fruit and vegetable juice (for color), coffeefruit extract, white tea extract, citric acid, vitamin c (ascorbic acid), sodium citrate,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E960 Steviol glycosides Steviol glycosides are sweet compounds extracted and purified from the leaves of the stevia plant.
  • E968 Erythritol Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

How the NOVA groups work

About this information

  • Data from this product on Open Food Facts (barcode 0852311004013, last edited 23 December 2021), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.