Is it ultra-processed?
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Is Activia Strawberry Kefir ultra-processed?

Kefir Sold in the United Kingdom

Pack of Activia Strawberry Kefir

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 16 ingredients
  • 1 additive
  • Nutri-Score D

Less processed kefir

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Skimmed Milk, Cream, Sugar, Strawberry Purée 1%, Modified Starch, Natural Flavourings, Black Carrot Juice, Concentrated Carrot Juice, Concentrated Lemon Juice, Live Yogurt, Kefir Cultures, and Yeasts *Contains 16 strains of live cultures including (Bifidobacterium lactis Lactobacillus bulgaricus), Streptococcus thermophils Lactobacillus spp, Lactococcus lactis, Lactobacillus rhamnosus For allergens

Additives: E14XX Modified Starch

As written on the pack

Skimmed Milk, Cream (Milk), Sugar, Strawberry Purée (1%), Modified Starch, Natural Flavourings, Black Carrot Juice Concentrate, Concentrated Carrot Juice, Concentrated Lemon Juice, Live Yogurt and Kefir Cultures, and Yeasts *Contains 16 strains of live cultures including: Bifidobacterium lactis Lactobacillus bulgaricus, Streptococcus thermophils Lactobacillus spp., Lactococcus lactis, Lactobacillus rhamnosus For allergens, see ingredients in bold. May contain cereals containing gluten and sesame

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E14xx Modified Starch Modified starches (E1400 to E1452) are starches treated physically, with enzymes or chemically so that they thicken and hold up to heating, freezing or acidity better than ordinary starch.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 88 kefir

From least to most processed, this one ranks 82nd. 63% of the kefir here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 88 kefir, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060360507897, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.