Is it ultra-processed?
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Is 365 Whole Food Market Butter shortbread ultra-processed?

8 oz Shortbread cookies Sold in the United States

Pack of 365 Whole Food Market Butter shortbread

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 13 ingredients
  • 1 additive
  • Nutri-Score E

Less processed shortbread cookies

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

enriched wheat flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), butter (cream, milk (may contain annatto)), cane sugar, sea salt

Additives: E160b Annatto

Also detected, but not matched to one ingredient: E160b Annatto.

As written on the pack

Organic enriched wheat flour (organic wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), butter (cream, milk [may contain annatto]), cane sugar, sea salt.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Butter Butter, the fat churned from cream.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 87 shortbread cookies

From least to most processed, this one ranks 55th. 45% of the shortbread cookies here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 87 shortbread cookies, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0099482463274, last edited 21 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.